Online Portfolio by Kevin Hoisington

Nearly all great product companies depend heavily upon partners and distribution channels to market, sell and fulfill product delivery to end customers. Fortunately for me, I have learned from some of the greatest channel marketing minds in the technology industry. Below you will see some examples of alliance and partner programs I have developed and supported.


Partner Websites

This is an example of a branded alliances website for merchandising existing partners and recruiting new ones.


Another example of partner programs merchandised on a website. This program was focused on resellers and distributors.


Partner Program Brochures

Partner programs brochure.


Partner program brochure targeting a specific partner.


Partner Support Extranet Sites
Extranet sites function as repositories for collateral, sales tools, training materials and marketing programs that help your partners get
up and running very quickly, and accelerate their sales efforts. They are key to helping your organization to scale partner programs
and reduce the amount of effort required to support those partners.


This robust extranet site supported major partners like IBM and Sun and was integral in helping launch new products to a partner community.


TPN Extra is one of my favorite extranet site examples. It was designed on a very reasonable budget thanks to Red8 Studios, and had some very cool features such as online training and certification testing for sales and technical audiences.

Note: If you want a tour, please contact me for login related info.


PartnerNet is one of my latest creations and is another example of what you can build even with a limited budget.

Note: If you want a tour, please contact me for login related info.


Co-Marketing Programs
Motivating partners to market and sell your solutions is the main reason why companies invest in partner and channel programs. Co-marketing programs create the framework to help you define these activities and also help your organization leverage existing collateral and ongoing marketing activities such as events, webinars and direct marketing.


Example of a well documented co-marketing program.


Partner quick start guide provided with a new partner welcome kit. The guide drives partners to an extranet site for training, sales tools, collateral and marketing programs.


Screenshot of a Sales Accelerator webinar event that was a key component of a launch campaign with a major technology distributor. The event attracted nearly 100 new resellers and helped drive over $2 million in revenue in a 7 month period.








Copyright (c) 1998-2011  Kevin R. Hoisington