Online Portfolio by Kevin Hoisington
Integrated marketing and launch campaigns tend to be complex marketing activities that involve multiple departments within your own
organization, as well as partners and agencies who may be helping you with strategy and overall execution.
This is an example of a product launch campaign that featured a complete corporate re-branding, events, lead generation, analyst briefings and placement of ads in major trade journals and magazines.
Five month integrated marketing campaign that followed a major product launch in the previous quarter.
Copyright (c) 1998-2011 Kevin R. Hoisington